Project Two

Auto Show Impact: Capturing Customer Engagement

Trade show documentation for a major auto insurance company and one of Canada's top-5 banks

In the high-energy environment of North America's largest auto show, our team masterfully documented two distinct brand experiences. Navigating through crowds of 300,000+ attendees, we transformed the controlled chaos of the show floor into compelling visual narratives for both a leading auto insurance provider and one of Canada's largest banks.

Our team's expertise in dynamic event coverage allowed us to capture pristine marketing moments amidst the bustling show environment. From early morning setup to peak-hour interactions, we moved seamlessly between both exhibition spaces, delivering polished, professional imagery that belied the challenging shooting conditions.

The multi-location coverage documented over 4,000 sq ft of combined exhibition space. Whether isolating intimate customer interactions or showcasing the grand scale of booth designs, our team consistently delivered clean, commercial-grade imagery despite the unpredictable trade show environment.

The resulting content suite serves multiple marketing channels for both organizations:

  • Brand activation archives

  • Social media campaigns

  • Internal presentations

  • Future event planning

  • Marketing collateral

  • Event ROI documentation

Project Scope: Multi-Brand Trade Show Coverage, Environmental Photography, Brand Activation Documentation, Interactive Moments, Corporate Team Portraits

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